Good Morning, Active Duty, Veterans and Military Spouses. It’s Business Morning Monday and today I am hoping to help you “Slay The Sales Dragon.” For some people the thought of having to “sell” something leaves them “cold.” The mind conjures up pictures of “slick” confidence tricksters poised over little old ladies, ready to rob them of their last dime or the patent medicine snake oil purveyor that sold vinegar as a means to cure baldness, or maybe for you it’s a car dealer. Whatever your own personal little anecdote is, the very “thought of sales” leaves you feeling slimy and ready to head for the showers.
Now, back then, we called it counseling, motivational interviewing, management by objectives or total quality leadership. But, really, all of these methods are just tools, just a way of selling ideas and getting people to “buy-in” to them. The truth is everyone is in sales. Whether you are looking for a job or looking for a mate, you are “in sales.” An interview is merely a sales presentation where you are being given the chance to “sell” your services. So, surely it would be of great benefit to you to learn how to present yourself in the best possible way?
So, whether you’ve had really bad experiences with salespeople who were not professional or you’ve had really great experiences, when you are starting your veteran owned small business, getting a handle on the “sales” process is essential. Even if your intention is to hire a professional sales staff, you, as the business owner still need to understand the sales process and develop an approach.
That’s today’s post. Next week, I promise to delve more into the sales process. By the way, are we connected on LinkedIn? I have a group there for Veteran Owned Small Businesses where we team together to assist each other in growing our businesses. Click HERE to join us there!! We would love to have you!
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